PackLaunch Studio

Service · Food Packaging Design

Food Packaging Design

Packaging built for the shelf, not the moodboard.

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Green peas, broccoli and wok vegetables in colourful 800 g supermarket freezer bags — Packaging design concept
Studio concept

For whom

Built for

  • New food brands launching their first SKU
  • Producers extending a range with new variants
  • Private-label manufacturers preparing buyer presentations
  • Restaurants productizing a signature recipe

Problem

What we fix

  • Generic agencies that don't understand food information
  • Designs that look good in renders but fail at the printer
  • Inconsistent range architecture across variants
  • No clear back-panel structure

Included

What's in the engagement

Front-panel design with shelf hierarchy
Back-panel layout: ingredients, nutrition, allergens, claims
Storage and preparation information
Barcode placement
Variant system across the range
Mockup renders for sales material
Print-ready files

Deliverables

You receive

  • Final packaging artwork per SKU
  • Range architecture document
  • Mockup renders (front, back, lifestyle)
  • Print-ready export package

Process

How it runs

  1. 01
    Brief
    Product, market, buyers, competitors, printer.
  2. 02
    Structure
    Range architecture and information hierarchy.
  3. 03
    Design
    Front, back, variants. Two rounds of revisions.
  4. 04
    Production
    Mockups, print-ready files, handover.

FAQ

Questions buyers ask

How many SKUs can you handle at once?
Comfortable up to 12 SKUs per range. Larger ranges become a Private Label System engagement.
Which languages?
English by default. Swedish, Danish, Norwegian, Finnish, German and Dutch on request — typeset by us, copy supplied or reviewed by you.
Do you provide photography?
We art-direct. Photography is sourced or commissioned separately and quoted on top.
Who owns the final files?
You do. All working files transfer on final payment.

The design collection

See the possibilities.

Original studio design concepts. The brands, products and pack sizes shown are illustrative.

Explore all examples

Next step

Get a packaging quote

Tell us about your product, the printer you work with and your launch deadline. We'll reply with a scoped proposal.

Request a Quote