Studio concept · Food packaging design
A carton with character.
A confident beverage identity with room to grow.
Design direction
Built around the product.
1 L drink cartons
Challenge
Distinguish use occasions and flavours while keeping the carton family visually connected.
Approach
A large OAT wordmark anchors every pack. Cream, sage and chocolate palettes separate the variants, while a flowing graphic moves across the carton panels.
Deliverables
The concept
A coordinated design direction showing how the range could look. Final artwork is developed for the agreed pack sizes, approved product information and supplier dielines.
Original studio concept. Brand names, imagery and product data are illustrative.
Services used
Next step
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