Studio concept · Food packaging design
Good food, beautifully wrapped.
Editorial typography and appetising food imagery for prepared meals.
Design direction
Built around the product.
400 g trays & sleeves
Challenge
Make a ready-meal range feel considered while presenting the dish and its variety clearly.
Approach
A calm colour block carries the product name beside a generous food photograph. The sleeve design works with the visible tray rather than hiding the format.
Deliverables
The concept
A coordinated design direction showing how the range could look. Final artwork is developed for the agreed pack sizes, approved product information and supplier dielines.
Original studio concept. Brand names, imagery and product data are illustrative.
Services used
Next step
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