Studio concept · Food packaging design
A Swedish classic, reimagined.
A warm, recognisable retail identity for a three-product meatball range.
Design direction
Built around the product.
600 g freezer bags
Challenge
Separate classic, beef and chicken recipes clearly while giving the entire range a recognisable look.
Approach
Navy, burgundy and golden yellow distinguish the variants. Swedish product naming and a large serving photograph make the food the centre of the pack.
Deliverables
The concept
A coordinated design direction showing how the range could look. Final artwork is developed for the agreed pack sizes, approved product information and supplier dielines.
Original studio concept. Brand names, imagery and product data are illustrative.
Services used
Next step
Request a similar project
Send us your product information. We'll review what's needed and reply with a clear next step.
Request a similar project