Studio concept · Brand & sales material
One brand. A whole supermarket.
A connected identity across a mixed supermarket assortment.
Design direction
Built around the product.
Bags, cartons, jars & sleeves
Challenge
Keep an own-label brand recognisable as it expands into new food categories and packaging shapes.
Approach
A shared brand anchor, large product names and a flexible colour system connect freezer bags, cartons, a jar and a beverage pack.
Deliverables
The concept
A coordinated design direction showing how the range could look. Final artwork is developed for the agreed pack sizes, approved product information and supplier dielines.
Original studio concept. Brand names, imagery and product data are illustrative.
Services used
Next step
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