Studio concept · Food packaging design
Crispy chicken. Big personality.
A punchy identity that connects the freezer bag and the outer case.
Design direction
Built around the product.
Bags & outer cartons
Challenge
Show the difference between strips and nuggets in a family suited to retail and foodservice presentations.
Approach
Warm orange and yellow frame large food imagery. A compact version of the identity carries across to the outer carton label.
Deliverables
The concept
A coordinated design direction showing how the range could look. Final artwork is developed for the agreed pack sizes, approved product information and supplier dielines.
Original studio concept. Brand names, imagery and product data are illustrative.
Services used
Next step
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