Studio concept · Food packaging design
Small jars. A strong identity.
Expressive lettering, ingredient illustration and colour-coded lids.
Design direction
Built around the product.
190 g glass jars
Challenge
Give a compact label enough personality and structure to work across a growing sauce range.
Approach
Large hand-lettered product names sit above simple ingredient illustrations. A cream label and colourful lid make the family easy to recognise.
Deliverables
The concept
A coordinated design direction showing how the range could look. Final artwork is developed for the agreed pack sizes, approved product information and supplier dielines.
Original studio concept. Brand names, imagery and product data are illustrative.
Services used
Next step
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