Studio concept · Food packaging design
A little everyday indulgence.
Rich colours and refined typography around a cylindrical format.
Design direction
Built around the product.
500 ml tubs & lids
Challenge
Create a recognisable dessert range that reads well on both the tub and its lid.
Approach
Sculptural type and flowing colour blocks adapt to the curved pack. Each flavour has a distinct palette and a clear serving image.
Deliverables
The concept
A coordinated design direction showing how the range could look. Final artwork is developed for the agreed pack sizes, approved product information and supplier dielines.
Original studio concept. Brand names, imagery and product data are illustrative.
Services used
Next step
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