Studio concept · Food packaging design
Frozen vegetables. Full of colour.
Peas, broccoli and wok mix, each with a colour of its own.
Design direction
Built around the product.
800 g freezer bags
Challenge
Build an everyday frozen vegetable range that is quick to recognise in a busy freezer.
Approach
A fixed brand position, generous product names and a vivid colour for each vegetable keep the range connected without making every pack look identical.
Deliverables
The concept
A coordinated design direction showing how the range could look. Final artwork is developed for the agreed pack sizes, approved product information and supplier dielines.
Original studio concept. Brand names, imagery and product data are illustrative.
Services used
Next step
Request a similar project
Send us your product information. We'll review what's needed and reply with a clear next step.
Request a similar project