Studio concept · Food packaging design
A fresh look for frozen seafood.
Clean hierarchy and a coordinated identity across bags and boxes.
Design direction
Built around the product.
Bags & cartons
Challenge
Give three very different seafood products a shared identity across flexible and rigid packaging.
Approach
An ice-blue and navy base is complemented by coral for salmon. Graphic wave shapes connect the packs while clear food imagery identifies the product.
Deliverables
The concept
A coordinated design direction showing how the range could look. Final artwork is developed for the agreed pack sizes, approved product information and supplier dielines.
Original studio concept. Brand names, imagery and product data are illustrative.
Services used
Next step
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