Studio concept · Food packaging design
A bolder side of potatoes.
Cobalt, golden orange and unmistakably crispy product imagery.
Design direction
Built around the product.
750 g freezer bags
Challenge
Give familiar freezer staples a distinctive personality without losing immediate product recognition.
Approach
Large condensed lettering and a diagonal graphic tie both products together. Each format gets its own colour and close-up serving image.
Deliverables
The concept
A coordinated design direction showing how the range could look. Final artwork is developed for the agreed pack sizes, approved product information and supplier dielines.
Original studio concept. Brand names, imagery and product data are illustrative.
Services used
Next step
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