Studio concept · Food packaging design
Plant-based, with more personality.
A lively family across freezer bags and a compact burger box.
Design direction
Built around the product.
400 g bags & burger carton
Challenge
Build an inviting plant-based range that feels connected across different products and pack formats.
Approach
Rounded expressive lettering, leaf green and lilac give the range its character. Serving photographs make each product tangible and appetising.
Deliverables
The concept
A coordinated design direction showing how the range could look. Final artwork is developed for the agreed pack sizes, approved product information and supplier dielines.
Original studio concept. Brand names, imagery and product data are illustrative.
Services used
Next step
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